Project Description

Fume

FUME is a new brand brought together by Dean and Jayne who live Okura, New Zealand. Okura is home to a marine-reserve, protected environments, native bird life and now FUME Products Ltd.

Jayne faced some life challenges in 2014 seeing her chuck in a corporate marketing role leaving her to re-evaluate her career choices in 2015. It was at this time that travels to New York, San Francisco and breathtaking Byron Bay gave way to the inception of FUME. And this is when Dean got involved.

Dean is an experienced concreter and understands its unique abilities, versatility and most of all, its beauty in all states. Dean lays concrete, makes furniture, hearths and even concrete sculptures so Dean’s knowledge and expertise was integral in the development phase of creating appropriate pieces.

Concrete has been a part of our life for a few years now so working with concrete to develop homewares and vessels was a natural element of choice.